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January 6, 2005 --
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Main Stories
o
Report: U.S. Consumers Spent Record $21.2 Billion on DVDs in 2004
o
Microsoft Touts New Deals With MTV, TiVo for
Portable Entertainment
o
Digital Rights Management Firms Pool Patents for Cell Phone Standard
o TiVo
to Launch Video Recorder That Eliminates Need for Cable TV Box
o Samsung Makes Investment in
Video Compression Developer DivXNetworks
o Mobile Entertainment Publisher
Jamdat Acquires Downtown Wireless
o DirecTV to Offer Home Media
Center, Satellite TV Package for Cars
o
Briefly Noted: Europe - 2004
banner ad sales, MSN Direct - Smart Watch designs, Sirius Satellite
Radio, XM Satellite Radio, Audiovox, Creative, iriver, GoDot,
RIVERadio, RealNetworks - Sonos, MSN Video Downloads, Samsung - Time
Warner Cable, MSN TV - CinemaNow, Scientific-Atlanta, Sega - AtGames
Holdings, ThumbPlay - "strip poker" wireless game
_____________________________________________
>
Job/Event/Marketplace Classifieds:
--Product Marketing Manager- Sorrent (Mobile Games)
--Strategic Account Manager - Ebusiness and Games - NY
--Account Executive - Inside Sales
--Senior Marketing Manger, Segment Marketing - Reston, VA
--Sales Executive - Bethesda, MD
--Channel Manager
--Senior Technical Project Manager
--Sr. Java Software Engineer
--Market Research Professional
--VP eBusiness Consulting
--Contract Training Coordinator
--eNaugural.com - The Presidential Hi-Tech Inaugural Ball Jan
20, 2005
--New Release: PwC Global Entertainment and Media Outlook:
2004-2008
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o Report: U.S. Consumers Spent Record
$21.2 Billion on DVDs in 2004
Las Vegas -- U.S. consumers spent a record $21.2 billion buying
and renting DVDs, and purchased over 37 million DVD players over in
2004, according to data from the Digital Entertainment Group, a
trade group of electronics firms and home video distributors. DVD
retail sales grew 33% over 2003 totals to $15.5 billion, and 2004
DVD rental revenue topped $5.7 billion. In the fourth quarter alone,
nearly 530 million DVDs shipped to retailers, a 39% increase over
2003; a total of 1.5 billion units shipped during 2004. Sales of DVD
players increased 10% over 2003, with more than 17 million sold in
the fourth quarter. The devices are now present in approximately 70
million U.S. households, with 45% of owners reporting having more
than one player. When accounting for computers with DVD-ROM drives
and DVD-enabled video game consoles, an estimated 79 million
households currently have the capability to play DVDs, approaching
three-fourths of all U.S. TV households. The Digital Entertainment
Group estimates that 80% of U.S. households will have at least one
DVD player by the end of 2005.
http://www.digitalentertainmentinfo.com
_____________________________________________
o Microsoft
Touts New Deals With MTV, TiVo for Portable Entertainment
Las Vegas -- Microsoft chairman Bill Gates delivered a keynote
address for the Consumer Electronics Show in Las Vegas on Thursday
that focused on the company's enabling of "the digital lifestyle"
and touted new agreements with MTV and TiVo. "We are at the
forefront in making broad technology investments and delivering
breakthroughs that bring the digital lifestyle into the mainstream,"
Gates said. Microsoft said that MTV will develop programming and
entertainment that will be made available through Windows-based
Portable Media Center devices, and create a version of its online
music store that is compatible with Windows-based "PlaysForSure"
secure portable devices. MTV will also standardize all of its online
audio and video content on Windows Media Audio and Video. The
download of video to Portable Media Centers and smartphones will
also be enabled through a new agreement between Microsoft and TiVo,
the maker of digital video recorders. Gates also announced the
launch of MSN Video Downloads, which will offer a library of content
that may be downloaded to Portable Media Center devices. The service
includes content from providers including CNBC, MSNBC, Fox Sports,
Cookie Jar Entertainment, Home and Garden Television, DIY Network,
Food Network and IFilm. Owners of Portable Media Centers, currently
priced around $500, can purchase a one-year membership to the MSN
Video Downloads service for $19.95. Gates disappointed some
attendees of the convention by failing to announce details about the
next Xbox video game console, but remarked that sales of its "Halo
2" game have now surpassed 6.3 million units.
http://biz.yahoo.com/prnews/050105/sfw137_1.html
http://biz.yahoo.com/prnews/050105/sfw113_1.html
http://biz.yahoo.com/prnews/050105/sfw117_1.html
http://video.msn.com/downloads
http://tinyurl.com/5vqc7
____________________________________________
o Digital
Rights Management Firms Pool Patents for Cell Phone Standard
Denver, Colo. -- MPEG LA, a group of technology firms holding
patents on digital video technologies, announced on Thursday that it
has pooled patents from five companies in an effort to create a
standard for protecting music, video and other content transmitted
to cell phones. Patents held by digital rights management firms
InterTrust and ContentGuard, as well as electronics giants Sony,
Matsushita and Philips will create a blanket digital rights
management scheme set by the Open Mobile Alliance (OMA), a
consortium of handset makers and wireless network operators. The
patent holders will charge cell phone makers $1 per handset to
include the anti-piracy technology on their phones. The agreement
will mean that all cell phones will use the same anti-piracy
technology, in the hopes that content providers will now feel safe
distributing their content on wireless services.
http://www.mpegla.com/news/n_05-01-06_drm.pdf
http://tinyurl.com/4xcan
____________________________________________
o TiVo to
Launch Video Recorder That Eliminates Need for Cable TV Box
Las Vegas -- TiVo, a provider of digital video recorder services,
on Thursday announced plans to release a high-definition digital
video recorder that will download Internet content and feature a
specialized cable TV tuner card that will eliminate the need for a
cable set-top box. The cable-ready digital video recorder will
support CableCARD technology that enables cable TV to be delivered
without a set-top box. The device is expected to ship in early 2006.
This week, TiVo also announced an initiative called TiVoToGo, which
enables users to transfer recorded TV programs to a desktop or
laptop PC, or record them onto DVD.
http://biz.yahoo.com/prnews/050106/sfth013_1.html
http://tinyurl.com/5bewj
____________________________________________
o Samsung
Makes Investment in Video Compression Developer DivXNetworks
San Diego -- DivXNetworks, a developer of video compression and
video-on-demand delivery technologies, announced on Thursday that it
has received a capital investment from Samsung Ventures America, a
$300 million fund operated by the Korean consumer electronics firm.
Financial details of the investment were not disclosed. San
Diego-based DivXNetworks claims 160 million global users of its
video compression technology, and says over 20 million consumer
electronics devices that support the DivX format were shipped in
2004. Samsung Electronics itself has released several DVD players
that include support for video encoded in the DivX format. "We're
very pleased to receive the strong support of Samsung Ventures, and
we look forward to bringing the power and performance of DivX
compression and advanced multimedia technologies to a wide range of
high-quality Samsung products," said DivXNetworks president Shahi
Ghanem.
http://www.divxnetworks.com/press/press_detail.php?pr_id=122
http://www.samsung.com
____________________________________________
o Mobile
Entertainment Publisher Jamdat Acquires Downtown Wireless
Los Angeles -- Mobile entertainment publisher Jamdat Mobile
announced on Thursday that it has acquired Los Angeles-based mobile
game developer Downtown Wireless. Financial terms of the transaction
were not disclosed. Founded in 2003, Downtown Wireless has developed
a number of casino titles, including "Downtown Texas Hold 'Em,"
"Downtown Video Slots" and "Downtown Roulette." "The acquisition of
Downtown Wireless is consistent with Jamdat's strategy to build
value from a slate of owned intellectual properties," said Jamdat
chairman and CEO Mitch Lasky. Los Angeles-based Jamdat went public
in September 2004 in an IPO that raised $61 million.
http://biz.yahoo.com/bw/050106/65470_1.html
http://www.jamdat.com
http://www.downtownwireless.com
____________________________________________
o DirecTV to
Offer Home Media Center, Satellite TV Package for Cars
Las Vegas -- Satellite TV provider DirecTV on Thursday introduced a
Home Media Center that includes support for high-definition video,
digital video recording, and transfer of photos and music to
televisions in the home. Available by the end of 2005, the system
will be powered with software from Ucentric Systems and will consist
of a main server unit, with smaller receiver units attached to
televisions throughout the home. The Home Media Center will let
consumers schedule TV recordings from any room, as well as online,
and view and move any content from room to room. El Segundo,
Calif.-based DirecTV also separately announced new features for
DirecTV customers, including the ability to view up to six live
channels all on one screen, and a new interactive channel that will
offer weather, financial and other interactive services. Finally,
the company launched a new mobile programming package designed for
owners of satellite TV-equipped cars. The programming, which
includes a movie package from Starz Encore Group, will be available
for $4.99 for existing residential DirecTV customers, or $39.99 as a
standalone auto package.
http://biz.yahoo.com/bw/050106/65721_1.html
http://biz.yahoo.com/bw/050106/65732_1.html
http://biz.yahoo.com/bw/050106/65385_1.html
http://www.directv.com
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>DMW Events:
5th Annual
Digital Music Forum
March 2, 2005 | New York City
www.digitalmusicforum.com
Digital Music Forum is the premier
event for music industry decision-makers focused on business
models and legal issues impacting music. The annual event
brings together decision-makers from records labels, music
publishers, producers and distributors, technology companies,
wireless companies, rights organizations, industry bodies, radio,
advertising, attorneys, artists investors and venture capitalists
to examine the role of digital technologies in the future of
music.
PANEL TOPICS INCLUDE:
- THE STATE OF THE DIGITAL
UNION: The Outlook for Online & Mobile Music Markets
- LAWYERS, GEEKS & MONEY: The
Clash Between Technology & Copyright Law
- THE ONLINE MUSIC MARKET:
Competition, Business Models & Courting Consumers in a
Crowded Market
- THE MOBILE MUSIC MARKET: What
Does the Future Hold for this Booming Market?
For more
information click
here.
To register
click here.
REGISTRATION
Pre-registration rate: $295 (until February 4th)
Registration rate: $395 (after Feb. 4th)
Register online at
http://kb.digitalmediawire.com/register.php?eventid=1092
Phone registration: 323-822-0936
To submit speakers for or
request information about exhibiting or sponsoring at the 2005
conferences, please contact Tinzar Than, VP, Marketing &
Events, Digital Media Wire, Inc. at:
tinzar@digitalmediawire.com.
Past Events
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> Featured Advertisement:
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o Briefly Noted: (London)
According to recent figures released by Nielsen/NetRatings, the
number of banner advertisements run on European websites increased
by 24% last year. The report tallied 94,939 banner ads in November
2004, compared to 76,375 in November 2003. The number of European
online advertisers increased by 11% from 15,716 to more than 17,441
over the same period, with Sweden, France and the Netherlands
reporting the strongest growth. The number of European online
advertising campaigns increased by 10% year-on-year from 33,472 to
36,824.
http://makeashorterlink.com/?M3CE15C2A
(Las Vegas) Microsoft on Thursday said that new Smart Watch
designs and new devices for its MSN Direct service, which utilizes
unused portions of the broadcast spectrum to deliver wireless data
to wristwatches. Manufacturers Oregon Scientific and MZ Berger will
release a weather station alarm clock and high-tech alarm and wall
clocks that can receive content including news, stock quotes, sports
scores and movie listings from the MSN Direct service. Microsoft
said wristwatch maker Suunto will release a new $399 Smart Watch,
while Fossil, Swatch and Tissot will also in coming months introduce
new Smart Watch designs.
http://biz.yahoo.com/prnews/050105/sfw133_1.html
http://www.msndirect.com
(New York) Sirius Satellite Radio, a provider of
satellite-delivered digital radio programming, on Thursday
introduced Starbase, a digital control unit that allows any car
stereo to receive Sirius programming. The $170 device, when combined
with another new Sirius product, the SiriusConnect trunk-mounted
satellite receiver, allows subscribers to access Sirius programming
through an FM modulator connected to their existing car stereo. When
used on its own, the SiriusConnect receiver can connect to
Sirius-ready satellite radios, and also allow other devices such as
an Apple iPod or CD changer to be connected simultaneously with the
Sirius receiver.
http://biz.yahoo.com/prnews/050106/nyth111_1.html
http://biz.yahoo.com/prnews/050106/nyth040_1.html
http://www.siriusradio.com
(Washington) XM Satellite Radio announced on Thursday that
Japanese electronics firm Panasonic will release 13 car stereo head
units with XM functionality and branding in 2005. Separately,
D.C.-based XM projected that it will reach 5.5 million subscribers
in 2005, after ending last year with a total of 3.2 million
subscribers.
http://biz.yahoo.com/prnews/050105/dcw013_1.html
http://biz.yahoo.com/prnews/050105/dcw004_1.html
http://www.xmradio.com
(Las Vegas) Automotive electronics maker Audiovox on Thursday
announced the release of four new satellite radio devices for each
of the two service providers, XM and Sirius. They include a $99
receiver with FM transmitter, two $49 docking stations -- one for
the car and one for the home, and a $99 portable BoomBox receiver.
New York-based Audiovox also said that retailers will offer a $149
Combo Kit that combines the receiver with one of the two docking
stations.
http://biz.yahoo.com/prnews/050106/nyth005_1.html "
http://biz.yahoo.com/prnews/050106/nyth004_1.html
http://www.audiovox.com
(Milpitas, Calif.) Digital audio device maker Creative on
Thursday introduced a number of new MP3 players under its Zen Micro
product line. They include a $199, 1GB player that will be available
in the first quarter; a $229, 4GB model available this month; a
$249, 5GB model available now and a $299, 6GB model that will ship
later this month. All of the players will support the download of
tracks from secure online music services including MSN Music,
Napster, Musicmatch and Wal-Mart. Separately, the company said it
will demonstrate a new wireless headphone technology for MP3 players
at the Consumer Electronics Show this week. The device will utilize
magnetic induction instead of a Bluetooth wireless connection to
deliver audio signals up to six feet from the player.
http://biz.yahoo.com/prnews/050106/sfth083_1.html
http://biz.yahoo.com/prnews/050106/sfth082_1.html
http://www.creative.com
(Las Vegas) Consumer electronics firm iriver on Thursday launched
a new MP3 player, the $279 H10, which comes in four colors and
features a 5GB hard drive and color screen for photo viewing.
Available this month, the H10 also supports the download of tracks
from secure music stores including MSN Music, Musicmatch, MusicNow,
Napster and Wal-Mart.
http://www.iriveramerica.com
(Milpitas, Calif.) Taiwan-based GoDot Technology on Thursday
introduced its first U.S. product line of digital entertainment
devices. They include 40GB and 4GB hard drive-based MP3 players, two
Flash-based MP3 players, an FM transmitter for MP3 players and two
100GB portable digital photo albums.
http://www.godotdigital.com
(Las Vegas) Consumer electronics firm RIVERadio said on Thursday
that it plans to develop a low-cost tabletop receiver for iBiquity
Digital's HD Radio broadcast technology, which is being implemented
by radio stations to deliver digital radio broadcasts. South
Dakota-based RIVERadio did not provide pricing details for the
receiver, which is expected to ship before the summer of 2005.
http://www.riveradio.com
(Seattle) RealNetworks said on Thursday that it has partnered
with Santa Barbara, Calif.-based digital audio developer Sonos to
make its Rhapsody online music service available on the Sonos
Digital Music System. The home networking system allows users to
control and playback their digitally-stored music collections
anywhere in the home using a wireless, color-screen handheld
controller. The ZonePlayer receivers sell for $499 while the
controller retails for $399.
http://biz.yahoo.com/prnews/050105/law077_1.html
http://www.sonos.com
(Las Vegas) Microsoft said on Thursday that telco BellSouth will
test its Microsoft TV IPTV Edition software, used to deliver TV over
high-speed Internet connections. The company recently announced a
similar $400 million agreement to deploy its IPTV software with SBC.
http://biz.yahoo.com/prnews/050105/sfw137_1.html
http://www.bellsouth.com
http://www.microsoft.com/tv
(Las Vegas) Korean consumer electronics firm Samsung on Thursday
announced a partnership with Time Warner Cable to jointly develop a
cable-ready television set that supports two-way connectivity. The
device will enable interactive applications including
video-on-demand without the need for a separate cable TV set-top
box.
http://www.samsung.com
http://www.timewarnercable.com
(Mountain View, Calif.) Microsoft announced on Thursday that it
will offer broadband customers of its MSN TV Internet service the
ability to stream movies directly to a television set from
Internet-based video-on-demand service CinemaNow. CinemaNow movies,
which cost between $2.99 and $4.99, will be made available to owners
of an MSN TV 2 Internet & Media Player beginning in the spring of
2005.
http://biz.yahoo.com/prnews/050106/sfth014_1.html
http://www.msntv.com/pc
http://www.cinemanow.com
(Las Vegas) Set-top box maker Scientific-Atlanta announced on
Thursday the release of its Explorer 8300 multi-room digital video
recorder. The 80GB device uses existing home wiring to deliver
recorded programs to other set-tops in the home. The company said
deployment of the multi-room recorders has begun with Time Warner
Cable customers in Minneapolis.
http://biz.yahoo.com/prnews/050106/clth003_1.html
http://www.scientificatlanta.com
(Tokyo) Japanese video game developer Sega announced on Thursday
that it has partnered with AtGames Holdings to exclusively
distribute its video games in mainland China, Taiwan and Hong Kong.
The deal includes Sega games for newer consoles as well as for
legacy consoles such as the Sega Dreamcast, Game Gear, Genesis and
Saturn.
http://sega.jp
http://www.atgames.net
(New York) ThumbPlay, a provider of wireless content delivery
services, on Thursday launched a mobile "strip poker" game for
Cingular Wireless customers in the U.S. The $4 downloadable game
features virtual female opponents who shed their clothes when they
lose a hand, and a "cheat" feature that lets players pay an added
$0.99 to buy garments off the women. While the virtual women take it
all off in the European version of the game, the title has been
"toned down" for the U.S. version, where female opponents eventually
strip down no further than their lingerie.
http://tinyurl.com/3pdy7
http://www.thumbplay.com
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>
Classifieds --
Advertise
> Product Marketing Manager- Sorrent (Mobile Games)
Leading wireless gaming company that's fast-growing and
ventured backed. Creates and publishes mobile content all over
the world. Candidates will manage product marketing needs for
multiple entertainment products. Oversee brand management to
build value in mobile. Work with carriers and sales to tailor
product scope to meet market needs. 3-5 years experience in
consumer marketing or advertising. Entertainment or wireless
marketing a plus. Must be active mobile user. Email resumes to
jobs@sorrent.com.
_________________
> Strategic Account Manager - Ebusiness and Games - NY
Boonty is an international company which develops and sells a
premium service video game downloading platform to major
Internet Access Providers and Portals. Your primary target:
increase sales on our partner's websites. In coordination with
the Sales director, you will work closely with our US partners
(ISP, portals, .) More info on
www.boonty.com
_________________
> Account Executive - Inside Sales
The SAVVIS Account Executive is accountable for selling all
SAVVIS managed products to new and existing customers.
Responsibilities include generating new opportunities via cold
calling and leveraging customer relationships, working with
existing customers to find new opportunities, and growing
existing services. Required: 2+ yrs of successful business
sales experience, cold calling/prospecting experience, and
consultative sales experience. Send resume to
dloehr@savvis.net
_________________
> Senior Marketing Manger, Segment Marketing - Reston, VA
Develop strategic and tactical marketing programs in the
National Accounts space to increase sales/revenue. Programs
will be cross industry and will include product launches,
executive briefings, events, advisory councils, etc. 10 plus
yrs. exp. in launching 4P marketing initiatives and programs a
must. Fortune 500 account experience preferred. Send resumes
to jean.osterman@nextel.com
_________________
> Sales Executive - Bethesda, MD
Real Magnet (http://www.realmagnet.com), a fast growing,
profitable e- mail marketing firm seeks "can-do" salesperson
to sell and market its innovative products. Qualifications
include: Entrepreneurial, self-starting, 2 or more years
experience selling technology products and services and a
successful track record. Emphasis on direct calls.
Compensation: base (30K to $65K based on experience) plus
commission, healthcare provided. Its a white hot market. Send
resumes to
tpines@realmagnet.com
_________________
> Channel Manager
Netezza is looking a for high energy individual to recruit,
manage and expand relationships with System Integrators,
Independent Software Vendors and Complementary Technology
partners. The ideal candidate has a technical background with
experience in channel management, business development, and/or
consulting for technology companies focused on the Business
Intelligence, Database and/or Storage markets. Send resumes to
rrobinson@netezza.com
_________________
> Senior Technical Project Manager
The individual working in this exciting position will provide
admin. support to member firms in the new areas of industry
technology standards, electronic commerce security, process
automation, and innovative systems. He/she will assist in the
project mgmt. of tech advances, and products and services
which benefit members and their customers, while providing
staff support for various Committees. The incumbent must work
well with people. Bachelor's degree in engineering and a min
of 5 years of exp. reqd. Please submit your resume to
mmolinas@hirestrategy.com
or view this position on the web at
http://www.hirestrategy.com/quicklinks/hire235.asp
_________________
> Sr. Java Software Engineer
A commercial product firm seeks a senior software engineer
with 7 plus years of exp. The firm strongly prefers a
candidate that has experience on both Unix/Linux and Windows
platforms and solid experience with at least 2 programming
languages and agile programming. This position requires direct
contribution in all phases of the life-cycle, including
specification, design, coding, unit test, integration and
system test, and documentation. Strong skills in developing
and executing on business requirements are needed. Please
submit your resume to
mmolinas@hirestrategy.com or view this position on the web
at
http://www.hirestrategy.com/quicklinks/hire237.asp
_________________
> Market Research Professional
SmithGeiger is a fast-growing market research and strategy
firm serving all facets of the media industry, w/clients in
TV, film, web, gaming, tech. Seeking media research pro with
min 3 yrs market research exp. to design and implement
research and consulting services. Develop custom phone and
online surveys and focus group research, design data analysis
plans, convert results into findings and recommendations,
write reports, deliver presentations to clients. Excellent
writing and analytical skills. Working knowledge of
statistics, SPSS. MA, MS, MBA, PhD. Contact
brian@smithgeiger.com
_________________
> VP eBusiness Consulting
Want to manage multiple eCommerce, Portal, and web content
management projects for the Fortune 500? Or play a key role in
the growth and strategy of an energetic small company? Or is
your preference getting involved in solution architecture,
eBusiness strategy, and exploring leading edge technologies?
Or large-scale IT implementations for the government? Do it
all as VP of eBusiness Consulting at McFadyen Consulting in
Vienna , VA. Learn more at
http://www.McFadyen.com Send resumes to
tmcfadyen@mcfadyen.com
_________________
> Contract Training Coordinator
The Office of Continuing Professional Education (OCPE) seeks
an energetic professional to serve as the Contract Training
Program Coordinator at our Herndon Training Center site. OCPE
offers a positive team-based environment in a fast paced
customer oriented department. Salary $27- $32K, excellent
state benefits. Apply for position no. 01504z at
http://jobs.gmu.edu by
January 7, 2005. AA/EOE
_________________
> eNaugural.com - The Presidential Hi-Tech Inaugural Ball
Jan 20, 2005
The eNaugural.com Ball is the Presidential Inaugural Ball for
the Hi-tech community. This spectacular celebration brings
together key industry leaders, elected officials and the media
to honor and celebrate the overwhelming, positive impact of
the new digital age on virtually every aspect of American
life. This exciting gala is webcast live to the world, and
archived for later viewing on the web. Go to
http://www.enaugural.com
for more info.
_________________
> New Release: PwC Global Entertainment and Media Outlook:
2004-2008
PricewaterhouseCoopers Global Entertainment and Media
Outlook: 2004-2008 is the leading global entertainment and
media industry forecast, including in-depth global analyses
and five-year growth projections for 14 industry segments
covering every major global region. The complete 550-page
book, is available in print or electronic format. The 50 page
"Global Overview" (available in print or electronic format)or
any of the 14 individual industry segment chapters (electronic
format only) can be purchased separately for $95. For sample
content and to order,
click here.
_________________
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About Us
Digital Media Wire, Inc. is a news organization,
publisher and events company serving the digital media industry
since May 2000. Our daily newsletter delivers original briefings on
business, legal and financial developments shaping digital media and
read by over 30,000 executives and professionals.
Digital Media
Wire, Inc. is part of the Tech Wire Media Group, an international
network of publications that includes Digital Media Law Report,
Potomac Tech Wire, New England Tech Wire, Southeast Tech Wire, Bay
Area Tech Wire, Tri-state Tech Wire and European Tech Wire. The
network reaches more than 70,000 individuals from over 70 countries
each business day.
Advertising & Sponsorship
Publications, Events & Information
Executive & Editorial Team
Chief
Executive Officer: Ned Sherman
VP, Marketing & Events: Tinzar Than
Editor: Mark Hefflinger
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